READ: Shooting Industry’s “Let’s Talk”

I’m excited to share with you the latest issue of Shooting Industry Magazine – a periodical dedicated to sharing news on the people and products in firearms and outdoor industry. This month, the entire issue is focused on women. Not only am I’m quoted in the Editor’s piece, “Progress made, but what’s next?” but I also wrote about how the industry can take clues from social media and influencers in order to reach more female customers.

Let’s Talk. Honesty & the Value in Getting Uncomfortable

The women’s market and connecting with female customers isn’t the mystery some make it out to be. Pop culture and social media can offer clues, and the trends found there can be invaluable in helping you reach this demographic. Are you ready to be honest and get uncomfortable?

“Let’s Talk” by Julie Golob

Read the full article here and check out the entire issue at shootingindustry.com.